Employers recognise the key role customer-facing staff play in determining the quality of the customer experience and increasing customer loyalty. In an increasingly service-led economy, customer demand for better and more individualised service is set to continue to increase. Therefore there is a need to raise customer service standards and increase the supply of people with customer service skills.
Employers across all sectors, regardsless of whether their main business is customer service, if they wish to train staff to undertake customer service as part of their job role, need to upskill their current workforce and recruit new staff. Customer Service Apprenticeships have a major role to play in this by helping employers address the skills gaps and shortages that they are experiencing, and by providing a vehicle for introducing and raising customer servive skills in the workplace.